PMD is much more than a clearinghouse.

If you volunteer for a few PMD projects a year, it’s tempting to focus on the tasks for these isolated activities, not what PMD is doing throughout the year. (The PMD board and project manager volunteers govern and lead year ’round, so they have a better sense of this bigger picture.) Plus, PMD annual appeals (and I when I’m planning a service project) focus on direct services and details, like feeding the needy and helping the illiterate through specific, ordered steps.
PMD is much more than a clearinghouse (or an online database), connecting volunteers with existing service opportunities. PMD plans the tasks, amasses the tools and materials needed, as well as recruits, prepares, orients, and manages the volunteers who participate in service projects that serve 2/3 of the charities with which PMD partners, since these charities have no ongoing volunteer programs with staff and resources to support them–with these limitations, the 20+ charities PMD serves annually cannot engage volunteers effectively.

PMD also mobilizes its volunteer recruitment tools (i.e., web site, email list, blog, and Facebook Group and Cause) to assist established volunteer programs at the remaining 1/3 charities (~10/yr) when they have seasonal volunteer shortages. PMD is building awareness of these neediest times so that people will develop new volunteer traditions beyond Thanksgiving and Christmas.

Furthermore, PMD sees its service projects as opportunities to help all programs improve their volunteer programs by more effectively engaging episodic/one-time volunteers. PMD has collaborated to produce Standards of Excellence for individual volunteers, group leaders, and charities to clarify key elements that contribute to mutually successful volunteer experiences for the faith-based community and others, and provided targeted, pro bono training (see 11/22/08 blog post) and consulting services to help established volunteer programs near (like the National Braille Press behind Boston’s Symphony Hall) and far (like RightRides For Women’s Safety in NYC) adapt specific strategies that PMD has developed during its 16 years engaging nearly 4,000 volunteers and 23 businesses who have directly helped 109 charities and their clients.

Training/Learning Improves Volunteer Programs

I’ve been training a lot this autumn, and it’s been a pleasure to work with people who genuinely want to improve their volunteer management skills and thus their agencies’ effectiveness. With the incoming Obama administration promoting more people volunteering, we’ve really got to increase and to improve our capacity to attract, screen, manage, and recognize (and thus retain) more volunteers, regardless of whether the government invests any resources in our generally underfunded, volunteer programs.

In October, I traveled to VolunteerMaine‘s 22nd annual, state-wide conference on volunteerism (Sadly, Massachusetts does not regularly organize anything like this, which makes me wonder about its commitment to increasing the volunteer capacity of all nonprofits in the Commonwealth, not just ones with AmeriCorps and Commonwealth Corps members.) to give a workshop on developing partnerships to a “sold out” audience. In a nutshell, I compared the process to dating and using an approach like eHarmony’s to promote your strengths and help you clarify what you seek in a way that is attractive to potential partners. This is contrary to the typical way charities seek support, by leading with needs. Later, on 11/6 I also shared my philosophy and handout with 30 people who attended the DOVA meeting on corporate partnerships. Note: I also heard Jean Twenge discuss her meta-data-analysis for Generation Me, so look forward to DOVA’s May ’09 topic on subsets of Millennials/younger volunteers.
I also organized a workshop at the first conference of the Massachusetts Nonprofit Network for four Directors of Volunteer Administration (DOVA) members to share their approaches* for tabling at community events. From the large, fairly unique New England Aquarium and Greater Boston Food Bank to educational charities Boston Partners in Education and Generations Incorporated, we shared why we table and our rationales for using specific items and staffing. *I don’t write that we shared our “best practices” since I’ve grown to think that one organization’s best practices only work in the complex environment of that organization.

Then I gave my semi-regular clinic on volunteer management at TDC, where I addressed concerns from from five, local charities. There was a bit of a scheduling snafu, so I didn’t receive people’s questions in advance, but the clinic pretty much covered everything from developing position descriptions to probationary periods, followed by recognition, based on the primary things that motivate people to volunteer as usual.

All in all, I’ve worked with volunteer managers representing 80+ charities this autumn, so am hopeful that I’ve been able to help them think differently about the way their agencies do things so that they can find more well-matched volunteers and partners who help them make a difference in New England.

For-Profit Advice that Makes Sense for NonProfits and their Volunteers

While current economic problems may make many in the nonprofit sector want to oppose, not adopt, most business practices at for-profits like American automakers, many entrepreneurs have good practices that make sense. Brad Feld highlights Ted Rheingold at Dogster (where you can learn more than you ever want to know about Vesta, Ben, and the late Nyx) makes a great point about hiring slow and firing fast (#9).

Most of us in volunteer management focus on recruiting volunteers, so it behooves us to make a real effort to ensure there is a good fit between potential volunteers and our needs and agency cultures, particularly during the screening/selection and probationary periods. Otherwise, as I have heard from countless charities complaining about “problem volunteers,” we waste precious time and energy trying to salvage situations rather than aiming high at the beginning. Instead, we should focus our post-recruitment resources on recognizing and thanking our excellent volunteers so that they stick around and help us attract additional volunteers like them.

I’m Guest Blogging for VolunteerMaine

I’m a guest blogger for VolunteerMaine today, in anticipation of their October 14th conference in Orono, where I will be presenting a workshop.

They expect primarily new Americorps volunteers to attend, which is why my workshop on building community relationships will assume basically starting from scratch. Although PMD is 15 years old, we are newbies compared to established charities like hospitals, museums, and those founded at the last turn of the century.
What originally drew me to this VolunteerMaine conference is the keynote address by Professor Jean Twenge about “Generation Me”, a group born in the 1970s, 1980s, or 1990s. I’m particularly interested in (dis)satisfaction as it relates to retention.

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