If you volunteer for a few PMD projects a year, it’s tempting to focus on the tasks for these isolated activities, not what PMD is doing throughout the year. (The PMD board and project manager volunteers govern and lead year ’round, so they have a better sense of this bigger picture.) Plus, PMD annual appeals (and I when I’m planning a service project) focus on direct services and details, like feeding the needy and helping the illiterate through specific, ordered steps.
PMD is much more than a clearinghouse (or an online database), connecting volunteers with existing service opportunities. PMD plans the tasks, amasses the tools and materials needed, as well as recruits, prepares, orients, and manages the volunteers who participate in service projects that serve 2/3 of the charities with which PMD partners, since these charities have no ongoing volunteer programs with staff and resources to support them–with these limitations, the 20+ charities PMD serves annually cannot engage volunteers effectively.
PMD also mobilizes its volunteer recruitment tools (i.e., web site, email list, blog, and Facebook Group and Cause) to assist established volunteer programs at the remaining 1/3 charities (~10/yr) when they have seasonal volunteer shortages. PMD is building awareness of these neediest times so that people will develop new volunteer traditions beyond Thanksgiving and Christmas.
Furthermore, PMD sees its service projects as opportunities to help all programs improve their volunteer programs by more effectively engaging episodic/one-time volunteers. PMD has collaborated to produce Standards of Excellence for individual volunteers, group leaders, and charities to clarify key elements that contribute to mutually successful volunteer experiences for the faith-based community and others, and provided targeted, pro bono training (see 11/22/08 blog post) and consulting services to help established volunteer programs near (like the National Braille Press behind Boston’s Symphony Hall) and far (like RightRides For Women’s Safety in NYC) adapt specific strategies that PMD has developed during its 16 years engaging nearly 4,000 volunteers and 23 businesses who have directly helped 109 charities and their clients.